Business communications

Curriculum: Basics of communication, meaning, characteristics, elements of the communication process, nature and methods of communication, verbal and nonverbal communication, communication in an organisation, internal and external communication, communication culture and business behaviour; Conflicts, why do they happen and ways to resolve them; Techniques of successful business negotiations. Team work, time management; Presentation and efficient meeting conducting; Techniques to overcome stage fright.

Coaching

Curriculum: Coaching as a managerial style and a tool for maximizing individual and team performances; Potencials and performances concept; Key elements of the coaching process; Awareness and responsibility; GROW coaching model; Will and taking actions in coaching.

Change management

Curriculum: HR strategy within corporate strategy; Change management process; Resistances to changes; Organizational culture; Understanding of employee reductions as part of change management.

Legal and tax aspects of starting private business
Curriculum: How to start your own business; Registration of an entrepreneur; Legal subjects; Liquidation; Fiscal expenses; Types of public revenues; Types of taxes, tax establishing; Investments and stimulus; Tax violations.

Quality management

Curriculum: Understanding of quality; Planning, managing and improvement of quality; ISO standards (9000, 14000, 22000) including HACCP, TQM, Six Sigma; Quality and financial effects of Quality management system implementation; Why some activities of system implementation and quality improvement fail?

Management skills
Curriculum: Planning, organizing and control skills; Directing the changes; Team building; Motivation; Negotiation; Conflict management.

Services management
Curriculum: Vision, mission; Marketing research and marketing strategy; Competitive advantage; Marketing mix for services; Determinants of service quality and gaps; Service ambient; Service meeting management.

Public appearance skills
Curriculum: What is PR and it’s relevance for the success of a company; Organization of press conferences and writing public announcements; Importance of PR in creating corporate image; Crisis PR; How to improve communication, interpersonal skills, verbal, nonverbal and paraverbal communication; Conscious and unconscious aspects of communication; How to identify and overcome mistakes; Overcoming stage-fright; Improvement of individual public appearance; Presentation skills improvement; Communication with business partners and ethics code; Efficient presentation.

Corporate organization and management

Curriculum: Leadership styles; Team management; Employment contracts; Work and responsibility breakdown structure; Organizational processes; Organizational structure; Human and technical resources management; Methods and means of business communication; Logistics; Production planning; Project management.

Local business opportunities

Curriculum: What is entrepreneurship? How do I fit in the concept? Where are the business potentials of an entrepreneur? SWOT; How to identify the opportunity? Appraisal of needs and trends in the local surrounding/region; Business opportunity appraisal; Selection of business idea; Appraisal of business idea – What does that mean? Elements of appraisal; Appraisal of your own business idea; Measuring success; Business idea proposal; From idea to business! – How to turn an idea into real business?

Business plan writing

Curriculum: What is a business plan? What is the use of it? Specific elements of business plan; Business plan content; Setting the foundations for SWOT analyses of a business concept; Understanding the access to financial sources and the way banks think; Presentation of a business plan to financial institutions; Using a business plan as a guide to small business development.

Innovation management

Curriculum: Innovations and innovative culture; Innovation mechanisms; Techniques of innovation management; Creativity, entrepreneurship, internal entrepreneurship; Product strategy; New product development.

Personal business strategy
Curriculum: Why do I need strategy? Strategic thinking; What do I need to know about my business surrounding? Why do we need analysis? Competition analysis and its relevance; My business analysis; Self appraisal, appraisal of your own competitiveness; How to create a business strategy; Turning strategy into action – critical factors of business success.

Sale strategies

Curriculum: What is the goal of sales? How to make a successful sale? Characteristics of a successful seller; Sales conduct; Motivation; Kinds and personal characteristics of buyers; Communication with buyers; Buy – Sell process; Sales process; Sales process analysis; Overcoming – complaints.

Financial management and accounting
Curriculum: Introduction to financial management; Financial reports, balance sheet, profit and loss; How to find the financial resources; Structure and calculation of investments.

Marketing

Curriculum: Marketing and market thinking; Why is marketing important; Advantages and disadvantages of marketing; Product and/or buyer orientation; Basics of marketing plan; Market research as an important element of market understanding; How to adjust our resources to buyers’ needs and desires and to create unique marketing combination; Marketing strategy – how to develop it and adjust it to changes.

Psychological profile of a successful entrepreneur

Curriculum: Analyse yourself and evaluate your entrepreneurial qualities; Which are the qualities of a successful entrepreneur? What do I need to be to be a successful entrepreneur? Self confidence development and motivation for constant improvement; Personality and group; Team; Managerial problems; Managing coflicts in organization; Communication process; Time management; Sources of stress and successful stress management.

Project cycle management

Curriculum: Basic knowledge and skills for managing project cycle; Phases of project cycle; Possibilities for application; Business projects management; Ways to access the EU pre-admission funds; How to develop a project proposal; Common mistakes in project development and how to avoid them.

Everything I need to know about business and entrepreneurship

Curriculum: Testing of entrepreneurial skills of participants; Knowledge and skills  necessary for potential entrepreneurs; Information package of possibilities for business idea implementation; Basic information on legal regulations and tax system; Expert help in writing business plan; Business communication – process, kinds, techniques for successful communication; Presentation and public appearance skills.